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Tuesday, 21 August 2012

A Wonderful Realisation.

   Well, I've not been doing too well on Etsy lately. My views have been tanking, and while my sales are inconsistant, I can generally expect to make on every 9 days. But I've not made one for three weeks.
   I've made lots of new products, even rephotographed some of the older ones, and I've changed about tags and titles too. I'll be honest that I don't actually know how to advertise my shop, the best I can do is renew items occasionally, showcase new pieces here, and occasionally tweet a discount code, but that's about all I can think to do.

   It's been making me a bit miserable, to be honest, especially since my new items didn't bring many new views in. I was talking to Seeg last night and saying "I don't know what's happened, I listed lots of new things today, but got next to no views from them, and I'm not sure how to promote my shop anyway, and it's only going to get worse because it's nearly Aug--" then it hit me right in the face.

   It is August. It's been August for 3 weeks. With the school holidays/back to school, sales on luxury items tend to tank, on and off Etsy. If you're selling back to school items or stationery, you'd probably see an influx of sales in this period, but otherwise, no one is in a rush to buy new jewellery right now.

   If you have an Etsy/Storenvy/any store at all, you might want to take what remains of this month to work on your SEO - your titles, your tags, descriptions - rephotograph your items, stock up on everything, and work out a schedule in case you're one of the lucky ones who get a massive burst of sales over the holiday period and can't possibly keep up with it all. I will be attempting to do the same.



2 comments:

  1. I know that I personally have been holding back from any kind of shopping lately. With my birthday coming up next month I want to have some cash to spend on myself at that point... and I can't do that if I go on a spending spree now!

    I'm sure once September hits things will go back to normal!

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    Replies
    1. I hope so. I'm turning my attention to bettering my shop now, and still working on the plushy monsters for the new shop. It's a bit inconvenient because I kind of need the money from these sales to increase the stock for the new shop, but I guess I'll have to go to the Bank of Dad and get an interest-free loan.

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